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Barrier-Free Growth: How Expansion was Achieved through Digital Marketing and Technology Partnerships
Thursday October 24, 2024 2:30pm - 2:45pm HKT
The case study presents how a geo-bound enterprise grew to multiple locations, developed multiple revenue streams through omni-channel and digitizing marketing/sales functions through various partnerships 
Speakers
avatar for Daniel Koo

Daniel Koo

VP, Digital, Shangri-La Group
Daniel Koo is currently Vice President, Head of Digital of Shangri-la Circle, the direct-to-consumer loyalty and digital platform for Shangri-La Group. Before joining the luxurious hospitality group, Daniel was the Digital Lead in DFS Group, Mobile App Product Owner in Cathay Pacific... Read More →
avatar for Vincent Leung

Vincent Leung

Global Head of Digital Brand Marketing, Lenzing Group
Vincent Leung is an internationally experienced marketing expert who is currently the Global Head of Digital Brand Marketing for Lenzing Group, an Austrian international company, by leading the global digital marketing strategy and direction.Previously, he led the digital marketing... Read More →
Thursday October 24, 2024 2:30pm - 2:45pm HKT
  INDUSTRY CASE STUDY

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